PPC / Digital Marketing Manager
Salary: Up to £38,500 per annum with strong benefits package
Location: Glasgow / Hybrid
Are you passionate about digital marketing and ready to make an impact? We’re seeking a PPC / Paid Media / Digital Marketing Manager to lead our strategic efforts in achieving profitable growth and enhancing customer lifetime value. If you thrive in a dynamic environment and have a knack for driving results, this role is for you!
Responsibilities:
- Strategy Implementation: Develop and execute a comprehensive digital media strategy to drive engagement, increase traffic, and boost ROI.
- Sales Funnel Optimization: Manage all stages of the customer sales funnel, fine-tuning response and conversion rates at each touchpoint.
- PPC and Paid Media Leadership: Take charge of our PPC and digital media campaigns, ensuring they align with business goals.
- Hands-On Performance Management: Set up, develop, and oversee performance across all PPC and digital media initiatives. Regularly analyze results and provide actionable insights.
- PPC Copy Optimization: Maintain a robust PPC copy bank, ensuring consistency with broader campaign messaging.
- Collaboration and Integration: Work closely with the marketing and creative teams to integrate digital efforts seamlessly with other campaigns, maintaining brand consistency.
- Compliance and Security: Ensure adherence to audit, compliance, and information security policies and regulatory requirements.
- KPI Tracking and Recommendations: Monitor channel performance, evaluate KPIs, and proactively recommend actions to achieve targets.
- Innovation and Industry Trends: Stay up-to-date with best practices and keep an eye on competitor activities.
- Accountability for Growth: Deliver profitable growth against agreed-upon KPIs.
- Budget Management: Maintain budgetary controls for digital media spend.
- Team Collaboration: Provide support and cover as needed, fostering a collaborative work environment.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in digital marketing, including PPC campaigns and media strategy.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and collaboration skills.
- Results-driven mindset with a focus on ROI.
Why Join this client?
- Impact: Shape our digital presence and drive business growth.
- Innovation: Explore new opportunities and contribute to transformation.
- Team: Collaborate with talented professionals in a supportive environment.
- Competitive Compensation: We value your expertise and offer a competitive package.
Ready to make your mark? Apply now and be part of the growth and success story!