How To Create An All-Star LinkedIn Profile
1 June 2017
According to latest surveys, the vast majority of hiring companies turn to social media when researching and recruiting possible job applicants. Recruitment platform Jobvite found that 94% of companies perform social recruiting. A well-constructed LinkedIn profile allows you to demonstrate things about yourself that no resume or cover letter can. It lets you showcase you, in many areas, allowing possible employers picture you on the whole.
Below is some information you need to fashion the perfect LinkedIn profile to make a memorable first impression with recruiters and potential employers – while also helping you build your professional brand and expand your professional network in general.
Add your location
To make yourself easier to find for relevant jobs in your area make sure to add your location to your profile. More than 30% of recruiters will use advanced search based on location, so the more details you have the more likely you will be found and connected to your next opportunity.
Only include relevant experience
As impressive as it is to show that you have been working hard since you were 15, your once upon a time newspaper round isn’t something that exactly jumps off the page years later. Include only the relevant experience you’ve had in the past on your profile. Make sure to mention things such as internships you’ve had during your years in school, and some of the organizations you were part of could certainly be significant.
You need to avoid dormancy by staying active and maintaining a presence in people’s feeds on LinkedIn. The way to do this is by searching for content posted by other users that’s relevant to the job you’re searching for or the industry you’re in and sharing on your profile. Even share something you personally find interesting or create your own content to give an insight in to you and your abilities. Reach out to potential employers with interesting articles that you’ve found and include the insight that you found most helpful. Whether people are reading all the content you’re posting or not, you’re creating a foundation of information that’s eye-catching to employers.
Maintain a list of relevant skills and experience
It’s easy to create a LinkedIn account with all your relevant information and leave it be, but maintaining a relevant list of skills on your profile will help others understand your strengths and match you with the right opportunities. Currently employed or not, it’s always important to update your profile with new accomplishments, skills, volunteering and job experience as it lets employers and recruits stay updated as well as adding to the activity on your profile. Members with “up to date” positions are discovered up to 18x more in searches by members and recruiters.
Join groups and follow companies
If you’re looking for a job in a specific industry, one of the best things you can do is get involved in the LinkedIn community. Join professional groups that coincide with your specialised interests and there you will find other companies to follow and meet people who could help you along in your career.
The groups you are a member of and the companies you follow also appear on your profile, so this will show potential employers that you’re engaged with in the industry and know what you’re looking for.
- Uploading and having a photo on your profile can result in 14 times more views than someone without.
- People that update and include a list of skills on their profile get 13 times more views than someone without.
- It has been showing that adding an industry to your profile can get up to 15 times more views.
- Your profile is 5 times more likely to be viewed if you join and are active within groups.
- On average profiles that include their education are 10 times more likely to be viewed compared to someone without.
- When surveyed, 42% of hiring managers said they viewed volunteer experience as equivalent to formal work experience.
Taking these tips on board will help you create an all-star LinkedIn profile that will allow you to network easily – and perhaps be noticed for your next job.
Written By Alex Hunt