Recruiting in Marketing - The Start of Our Story
6 April 2017
I just hired a Content Specialist for our team.
It has been two years since I hired for my own team. Being a recruiter by trade should – in theory – give me an advantage.
- I understand how to market to the right persona.
- We have a plethora of advertising options available.
- Our reach across Glasgow and the west is significant.
But it wasn’t as simple as that.
The thing is, in recruitment, people ignore personas. Recruitment personas are so specific and
- Human nature means that people think they are capable of more than they actually are.
- Human nature means that marketers immediately read content and think that they are capable of more than they actually are.
- Human nature means that the majority of marketers think that they can write.
And having a number of advertising options open – social, email, job boards – simply means:
- I received notes of interest from 137 people.
- Of those 137 people, only 25 had any evidence of writing experience.
- 10 of those were only interested in freelance work.
From the remaining 15 people, only 2 people could actually write.
The risks in recruitment are significant. A lack of process technology can create reputational damage, and the wrong hire will ruin programmes of work.
Written By Billy McDiarmid