How important is company culture for securing candidates?
9 February 2017
“Culture eats strategy for breakfast” – Peter Drucker
So many of the world’s top executives, CEOs and recruiters will tell you that all the business planning in the world cannot account for a vibrant company culture.
Culture is what attracts talent. Think of the helter skelters and ball pits in the Google offices, the installations in Lego HQ.
We’re not telling you to swap your office chairs for bean bags and allow employees to come in wearing their pyjamas, but company culture goes a long way to initially securing the right people and, most importantly, retaining them.
If you were to look around an office and you saw employees looking downcast and there wasn’t much interaction taking place, you would surely find that a bit flat.
Here is a handy way to think about it: How would your current employees describe their workplace to their friends? If the answer is miserable, dictatorial and unambitious … Well, you know you’re doing something wrong.
Employees want to feel like that have been wooed in to a job in the first place. But what’s the point in that if all the fun disappears on the first day? We realise that a working relationship – or any personal relationship, for that matter – isn’t all hearts and flowers all the time, but there has to be something about your company that will make people want to stay.
A buoyant company culture encourages people to get out their beds in the morning; to problem solve, collaborate and think diversely; to see their place of work as more than just a job.
Culture is a two-way thing, however, so if you have a fairly quiet office full of hard workers who keep their heads down, chances are you aren’t going to hire someone who comes across as loud or lazy. They have to be the right fit.
Here at HR Consultancy, we’d like to think we’ve got the work/play balance pretty much spot on. Hard work is rewarded and no one is berated for enjoying their work. Because we spend a lot of time on the phones or meeting people, we’re a naturally chatty bunch. And that’s something we would consider when taking on a new start ourselves.
Now, without stating the obvious, employees are at work to do exactly that – work. But there’s no harm in creating a little atmosphere through incentives or dress down days. Even a small thing of having tea and coffee making facilities can make the difference.
So, there’s no need to order a bouncy castle or install a mini golf course. It is enough to simply make sure your employees know they are valued and that having fun in the office is okay – as long as the work gets done.
Written By Mary Palmer